Koròva — SPENCERMOORE.WORK

Koròva

Koròva is a capstone speculative design project, for which our team created extensive branding assets to suspend audience disbelief and better situate our critique of the leather industry.

Slide 1.png

Slide 2.png

Slide 3.png

Slide 4.png

Slide 5.png

Slide 6.png

Slide 7.png

Slide 8.png

Slide 9.png

Slide 10.png

Slide 11.png

Slide 12.png

Slide 13.png

Slide 14.png

Slide 15.png

Slide 16.png

Slide 17.png

Slide 18.png

Slide 19.png

I applied Brand Strategy and Copywriting to the deliverables, which included advertising, store mockups, a website, and a digital interface, which were successful in subtly situating the critique under the guise of a luxury brand.

view website mockup

“fantastic work... a great integration of the branding which made it feel ‘real’ and accessible... it was easy to relate to... you made us experience the design materials.”

— Will Odom, IAT 431 Speculative Design Professor

YEG Yard Share

UpCircleSeven